Little-known, cutting-edge professional techniques that combine the SECRET STRUCTURE of direct response marketing with the art of selling which you can use to melt prospect resistance and drive your sales upwards!
A 2 - Day "Breakthrough" In-House Seminar
Background
The Irresistible Sales Message is a persuasive message that captures a prospect's heart, mind, and money through powerful skills and principles!
You can use these powerful skills and principles in face-to-face meetings, addressing small or large groups, and in all forms of written communication, e-mails, and voice mails.
The Irresistible Sales Message is an exciting new way of expressing yourself. It's a process of changing what you say and how you say it.
Remember this: if you change the way that you express yourself, you change the results that you get!
Introduction
To customers and prospects, many salespeople look alike, act alike, and sound alike. To many prospects a salesperson is a salesperson! Your presentation is someone else’s presentation! They make "me too" presentations...Blah, blah, blah! Not many customers are compelled to buy on that basis. Learn how to make presentations that "pack a punch"! Learn how to make your presentations memorable, meaningful, and more effective so that you can captivate the prospect's attention and move them to buy.
These are the Blockbusting Skills and Principles that can Super-Charge your Ability to Influence, Persuade and Sell!
- How to determine your prospect’s EMOTIONAL profile
- How the Wall Street Journal sold $1 billion in subscriptions using this persuasive principle: People buy emotionally...and justify logically!
- How to use "rapport-building questions" to determine what the prospect desires (promise of gain) or fears (fear of loss)
- Why fear outsells gain by 5 – 1
- How to stimulate your prospect's emotions so that they will take action
- How to "enter the conversation that is taking place in the prospect’s head"
- How to take a prospect's problem and "agitate it"
- How to give them a "problem headache" and then quickly an "aspirin solution"
- The magic 3 seconds of a prospect's attention and how to utilize it to your persuasive advantage
- How to grab your prospect's attention with "headline language"
- The 4 magic principles of headline language
- How to energize your sales messages with power words that pack emotional appeal
- How to change your vocabulary from "lackluster words" to "emotional action verbs"
- How to use "specificity" to bolster your claims and increase your credibility
- How to skyrocket your persuasive power by moving from "we" or "our" messages to "you" messages
- How to "paint word pictures" to describe a joy the prospect will get from your product or service
- How to paint word pictures to describe the hardships a prospect will endure without your product or service
- How to use bucket brigade connectors to "pile on the benefits"
- How to use specific testimonials and convincing guarantees to melt prospect resistance
- How to develop a call to action
- How to inject scarcity as a persuasive tool
- How to use a "P.S." to drive sales
- How to deal with prospect resistance and keep them in "The Green Zone"
- How to deliver your message with importance and credibility
- Insider tips from a New York City professional voice-over announcer that will help you to deliver your sales message with impact
This revolutionary, breakthrough in-house seminar will teach you the well-guarded secrets that highly successful direct marketers have known for years. Click here to e-mail, or call Frank Swiatek today at (716) 685 - 1234!